Optilegra means Shiny Eyes
What makes us different?
We treat our doctors fairly where the others try to control the doctor, telling them which frames they are allowed to dispense to the patient and which lab they must use to make the lenses. They charge for online claim submission, recall patients to chain-store opticals, and require fees to be in their network. We don’t do any of that. Optilegra doctors are free to take care of their patients as they see fit.
By treating the eye doctors fairly, Optilegra gives you the largest network of providers to choose from. City and country, all across our state, we have a trusted eyecare professional in your neighborhood.
Our online verification system allows you to know immediately what your plan includes and when you are eligible for your benefit. And then when your doctor submits the claim, it’s processed instantly… no waiting and wondering what you will be charged. You can also look up providers and see past claims 24/7.
If you are a company HR manager, we give you substantially more access than you would receive from other vision plans. You can add employees, term employees, see past bills, and make a payment — all from our website. No need to work with a middle-man or deal with paperwork… just log in and take care of business.
In 1990, Dr. Jud Bergan founded Dakota Eye Care in Madison, SD. As a practicing optometrist, he was frustrated with the rules and restrictions placed on his clinic by vision plans and discovered that other eye doctors in the state felt the same way. His son, David, became C.E.O. in 2002 with a background in computer programming… and ever since, the operation has focused on using technology to make things better for our members.
In 2012, Dakota Eye Care changed its name to Optilegra… combining the DEC operations with Vision Care Direct of South Dakota.